Wooden Athletic Fund
As part of UCLA Athletics’ fundraising arm, I designed high-impact promotional materials for events that galvanized support from alumni, donors, and fans. My work included print and digital invitations for flagship events such as the UCLA Football Kickoff Dinner, Alumni Weekend, and the “Revelry Before the Rivalry” gala. These pieces were distributed to thousands of high-value stakeholders and played a crucial role in boosting event attendance and donor engagement.
By blending UCLA’s iconic visual identity with event-specific themes, I created branded experiences that felt both premium and personal. My designs maintained consistency across email, social, and print formats while meeting tight production deadlines and collaborating with print vendors. These campaigns exemplified how thoughtful design can elevate collegiate athletics into a larger community celebration.
Client:
Wooden Athletic Fund
Role:
Graphic Designer
Category:
Experiential Branding, Promotional Events
Syracuse University
As Design Chair of Syracuse University’s professional cinema fraternity, I led the branding and promotional design for chapter-wide events and recruitment campaigns. My creative direction spanned print and digital collateral for marquee events such as the “Serious Comedy for SeriousFun” benefit show, our annual Oscar Party, and the DKA Spring Rush. Through original illustration, typography, and event-specific visual language, I elevated the fraternity’s presence on campus, helping to attract record attendance and drive engagement from the broader student community.
By implementing cohesive, campaign-driven visuals and delivering assets across formats, I helped transform DKA’s promotional strategy into a more professional and recognizable brand identity. These efforts resulted in significantly increased visibility, strengthened partnerships with national sponsors, and a lasting creative framework still used by the chapter in subsequent years.
Client:
Syracuse University, Delta Kappa Alpha
Role:
Design Lead
Category:
Experiential Branding, Promotional Events & Banners
Other Promotions
This body of work spans independent commissions and self-initiated visual explorations, including event branding, film promotion, and poster design. For Berlin-based music collective Hypernormalisation, I created print and digital assets that visually echoed the group’s experimental ethos—fusing brutalist typography with raw, analog textures to promote underground performances and cross-disciplinary collaborations.
In parallel, I designed promotional materials for Snaffled, a short film by Madeline Brooks, developing a poster and digital collateral that balanced the film’s surreal tone with cinematic clarity. Beyond client-driven work, I continue to produce self-generated design concepts as a space for visual research and aesthetic development, often experimenting with form, image-making, and typographic systems to challenge traditional modes of communication.
Clients:
Numerous
Role:
Independent Graphic Design Work
Category:
Experiential Branding, Promotional Events & Banners